Get Rich Quick with Web 2.0 (Part 1): Network & Chat at the Watercooler – A How-To Guide on LinkedIn and Typing (I mean, Twittering)
I’m simply boggled by the multitudes of articles out there that are dedicated to teaching people how to use “social media 2.0.” If people take the time to sign up for the site, enter their name, their e-mail, create a password, verify that they’re human(ness)…don’t you think they should be smart enough to know how to use the website?
Judging by the literature that’s out there, it doesn’t look like it. Instead, it looks like marketing professionals need to learn how to use these tools for marketing. Human resource professionals need to learn how to use these tools for sourcing and recruiting candidates. PR professionals need to learn how to use these tools for feeding information. And, the casual, narcissistic user needs to learn how to strategically gather more followers, connections, or fans while staying true to his or her casual, narcissistic self. (Note: a few of those blog authors would learn a few things if their links were a little more user friendly, don’t you think? It’s a little lesson we learned awhile ago thanks to evil beet!)
Therefore, in this series of articles, nonpretentious will be your meta guide through the guides as we take a look at what the “pros” can teach us on how to use these so-called “social” media sites…the first two we attack? Well, obviously LinkedIn & Twitter! Continue reading…
