nonpretentious

Trimming Pubes

Thankfully, one of the Madisonians we follow on Twitter tweeted a link to a Gawker review of this video.

Gawker seems to think the ad is representative of the death of the ad metaphor (think: the downfall of the Absolut ad).  Our buddy on twitter seems to think the ad lacks subtlety.

Well, that’s fine and dandy but let’s talk about the genius in the ad:

1.  If anyone should gently insinuate that I should mow the lawn, I’d much prefer it be in the tune of a catchy, girl-twee song.

2.  Gender roles, 1950s suburbia, and musical.  My brain is thinking this is spoof advertising, but this is very real.  Its blunt directive is probably more real than the TV commercial for the same product.  (Boring!)

3.  It got a few sites – Stylist (“…gotta say, I totally heart it.”), AdFreak (“you have to appreciate an ad like this Schick Quattro for Women spot, which doesn’t really beat around the bush. Yeah, I said it.”), Gawker, YouTube – talking and it got us buying.

And, well, isn’t that the point of advertising?

– read. like. support. –

– read. like. support. –

Interviews: Alec Brownstein

alec brownstein is an artist, writer, and all-around creative guy.

When he responded to my plea for an interview, little did he know that i’m a big fan of using brackets [to insert things that i meant to say, twist sentences to my fancy, put things into perspective, or take things out of context].

Read below for his advice on how to score a job in the advertising world (the ol’ “class credit” method), how to score another gig once you’re tired of your current one (subtitled: the rise of the sponsored link), and how to turn laziness into art.

What can I say? He’s a champ.

Interviews: Alec Brownstein

alec brownstein

Read below for his advice on how to score a job in the advertising world (the ol’ “class credit” method), how to score another gig once you’re tired of your current one (subtitled: the rise of the sponsored link), and how to turn laziness into art.

What can I say? He’s a champ.

guerilla advertising.

overall, i had a fun productive trip to the midwest this weekend (read: moving my favorite lil’ sis into a sorority house, on the third floor, with no A/C).

to jump start my weekend, i stayed in Friday night to make the first edition of the nonpretentious.com marketing kit TM.
Continue reading…