The Racktrap: Prayers Answered

May 8, 2009


If you’re subscribed to the HARO e-mail list (acronym for Help a Reporter Out), the brainchild of Peter Shankman, you may have already seen The Racktrap.*  If not, I’m sure you can guess what it is by its name or the picture I posted above.

Oh, how many sweaty dollar bills I’ve handed over to cab drivers in my youth.

Oh, how many times I thanked my license for being body adhesive.

Oh, how awesome my ass looks in those Bootylicious Destiny's Child - Survivor - Bootylicious pants/shirt/shorts sans pockets.

Enter:  The Racktrap.

It seems my dreams are fulfilled.  As are the dreams of all those cab drivers and anyone who has ever seen me in my Bootylicious wear….

If only you could purchase The Racktrap with added silicone….

* Here is Peter Shankman’s review:

I’m desperately trying to figure out how to promote this client in my own voice. I guess I could say that “Yeah, I could totally see how it makes sense. If nothing else, you’re all going to have a LOT of fun retweeting it.” Long story short: A pocket to keep stuff – in your bra. Yes, I’m serious. Introducing The Racktrap, an undetectable personal bra pocket that holds everyday necessities including license, cash and credit cards in one safe and comfortable place. Made of hypo-allergenic poly material, The Racktrap is designed to fit comfortably in any size or style bra.  Created for women on the go, The Racktrap holds your small everyday essentials including license, cash, credit cards, Metrocard and key in one safe place, close to your heart and far from mugger’s hands.  (Or anyone’s hands, I suppose.) Go tweet about it and have fun.

jmit – pronounced “jay-mit” – is a Jewish Mother-in-Training.  The column is written by a few different JMITs.  Even taken collectively, it’s probably safe to say that they hardly represent the views of all JMITs.

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One Response to “ The Racktrap: Prayers Answered ”

  1. jackie on May 9, 2009 at 6:56 pm

    How ironic that The Racktrap was conceived by two Jewish moms (one of whom is me) and one JMIT! Its great for running errands or marathons! Thanks for the props…..

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