Trimming Pubes
Thankfully, one of the Madisonians we follow on Twitter tweeted a link to a Gawker review of this video.
Gawker seems to think the ad is representative of the death of the ad metaphor (think: the downfall of the Absolut ad). Our buddy on twitter seems to think the ad lacks subtlety.
Well, that’s fine and dandy but let’s talk about the genius in the ad:
1. If anyone should gently insinuate that I should mow the lawn, I’d much prefer it be in the tune of a catchy, girl-twee song.
2. Gender roles, 1950s suburbia, and musical. My brain is thinking this is spoof advertising, but this is very real. Its blunt directive is probably more real than the TV commercial for the same product. (Boring!)
3. It got a few sites – Stylist (“…gotta say, I totally heart it.”), AdFreak (“you have to appreciate an ad like this Schick Quattro for Women spot, which doesn’t really beat around the bush. Yeah, I said it.”), Gawker, YouTube – talking and it got us buying.
And, well, isn’t that the point of advertising?
– read. like. support. –
– read. like. support. –
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It is, without a doubt, a throwback to a suburban Susie Homemaker. That whole raging feminist thing I have going on demands I loathe this commercial. But then that whole quirky comedic shtick I have going says, lighten up, its a song & dance about pubic grooming. Either way, we're discussing it. Job done, Schick, job done.